Apply theory of audiences to one of your course work projects...

I produced a film trailer for my advanced portfolio which was for a film called “the secret, the genre of this film was super natural horror. My target audience was people between the ages of 16 to 24 with the social bracket of C2DE; my ideal audience would have been people who live in Britain because this was a British film. Mainstreamers or explorers are my ideal audience because I think that these types of people would be most interested in watching our film because they are very open minded and would want to watch a film about things that don’t exist e.g. ghosts

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The message from this film would ultimately be to attract audiences to watch the film, but the moral message would be not too go into places that you don’t know or places that are abandoned because you will most likely get hurt because you do not know what is hiding in those types of places, in this case there were ghosts in the abandoned church.  I don’t think that the hypodermic needle theory can be applied here because there’s no real message injected into the audience, the characters are lost and seek refuge it’s not like they are going into the abandoned church to have a party or perform illegal acts like doing drugs, so in that way I think our film trailer breaks some of the stereotypical conventions that you usually seen in teen horrors.

TV in the online age case study.... Netflix Vs HBO

Qu.1) What are the two business models of these companies?
Netflix:
Up until now, Netflix's strategy has involved paying content makers and distributors, like Disney and Epix, for streaming rights to their movies and TV shows.
HBO:
HBO’s online content streaming service, has been exlucively reserved as a bonus for cable subscribers to watch their favorite shows online. HBO introduced its HBO GO service in 2010 as a way to let HBO subscribers watch the channel’s programing over the Internet

Qu.2) How are they becoming more similar?
" HBO Go can be accessed through several difference devices, including Apple’s iPhone and iPad, Android devices and Roku boxes, but only by those who already have a cable subscription to HBO GO." Netflix also have this service and alows you to watch its programes and films on apple devices, andriods and your TV.

Qu.3) What ares some good examples of Netflix and HBO's actions to develop online subscriptions?
"Like HBO, Netflix is moving away from buying content because it would rather draw addicts, who have just one just-for-Netflix show that prevents them from canceling.With the HBO model it only takes one really good show to hook one new subscriber. The idea is that at least 520,834 someones will start paying $8 per month because they want to watch House of Cards, because it is that good. HBO already plays a similar game: all of it shows don't have to be monster successes (Girls doesn't draw that many viewers) but they do need to have an answer pop into their customer's head whenever they look at their bill and ask themselves "Why am I still paying $15 a month for HBO?" As of right now, Netflix has a lot of overlap with traditional cable and other streaming services, and they need more answers to "Why am I still paying $8 a month for Netflix?"

Qu.4) What are some good examples of how audience habbits have changed the online age?
i think that audiences have changed the online age with there habbits for example when people binge watch series, they prefer to buy the boxset and watch all the episodes in one go rqather than watching one every single week so netflix have taken that into consideration and allowed this too happen in the comfort of there own home, also the online age is always changing to suit its different audiences.